Nexstar Broadcasting, owners of WROC and FOX Rochester, was the official television media sponsor for the 2007-2008 Special Olympic New York Fall and Winter Games in Rochester .  In addition to covering these fun-filled events on the news programs News 8 Now and FOX First at Ten , Rochester viewers often see the station's personalities pitching in at various Special Olympics Genesee Region events as event emcees, fundraisers and cheerleaders.  This year, chief meteorologist Scott Hetsko went head to head in competition with local radio personalities from the WBEE Morning Coffee Club in raising funds for the "Freezin' for a Reason Weekend" Polar Plunge.  As the group's top fundraiser with $1,000 Scott was saved from taking the plunge, but was thrilled to add his donations to a grand total raised of more than $193,000+, far exceeding the original goal for the event.  WROC and FOX Rochester have been honored to be able to support the SONY mission in the Genesee Region on their two channels, together the most watched in the Rochester region!